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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://mikecosper.net/podcasts/rise-and-fall monthly 0.5 2022-01-18 https://mikecosper.net/podcasts/cultivated monthly 0.5 2022-01-18 https://mikecosper.net/podcasts/podcast-production-consulting monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/a341500a-56f7-4024-a5e0-7d63a0b60092/IMG_3232.jpeg Podcasts - Podcast Production Consulting - Post-Production. Every stage of this process requires skill and expertise. You can’t make a bad interview good in post-production. But you can certainly ruin a good one. Post-Production is where the details of editing, audio refinement, voiceover, and sound design happen, all of which elevate a podcast from ordinary to extraordinary. The image to the right is an example of one episode in which 90+ tracks of audio are stitched together to tell a story. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642590510801-75ZY1CCRS6Z4AMY8L5AP/unsplash-image-U33fHryBYBU.jpg Podcasts - Podcast Production Consulting - Distribution and Marketing Understanding how people find podcasts and how to distinguish yours from the rest is a final, critical step. People want to find great content, and by making something compelling, beautiful, or useful, you’re giving them a gift. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642589797204-UGVF4Y5GCQEEI25YNB28/unsplash-image-F2h_WbKnX4o.jpg Podcasts - Podcast Production Consulting - Process. After developing dozens of shows and producing hundreds of episodes of podcasts, I’m confident that no two processes look alike. That’s because the creative work of making a podcast taps into the unique gifts and personalities of the team – especially the hosts – and requires some degree of tailoring in order to have a healthy process. Defining that process is essential before production begins. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642589826628-47TK8BEPKPGM46FSRBUD/unsplash-image-ZDNyhmgkZlQ.jpg Podcasts - Podcast Production Consulting - Concept. There are a lot of podcasts out there. Too many of them. You probably shouldn’t start one. Making a great podcast requires far more hours than most people imagine, and requires a vision for a show that can make you stand out among the noise. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642589933426-AP2LNM9OZSZJX7TSWRTA/unsplash-image-_t9c-kmMjl8.jpg Podcasts - Podcast Production Consulting - Production. Once you have a concept, team, and defined process for making your show, production can begin. For some podcasts, that’s as simple is hitting “Record” and having a conversation. For others, it means spending months researching, interviewing, and writing. Production assembles the raw materials for your podcast, not the finished product. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642589552586-4NXSMM73P2BYMYZWE2CF/unsplash-image-SYTO3xs06fU.jpg Podcasts - Podcast Production Consulting - Team. Making a good podcast requires assembling a good team. Each member should understand their skills, the role they’ve been asked to play, and the degree to which they have influence and authority over big decisions. Having the right combination of innovative thinking and wise experience is a delicate balance, but it’s essential in a healthy creative process. https://mikecosper.net/podcasts/5-reasons-you-shouldnt-start-a-podcast monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642597300626-SERQ4YE2DY9W40DI39QD/unsplash-image-J82GxqnwKSs.jpg Podcasts - 5 Reasons You Shouldn't Start A Podcast - You have nothing to say. There are more than 500,000 active podcasts on Apple Podcasts, and more than 18 million episodes. Why should people listen to you instead of someone else? A podcast that’s worth the investment of your time and resources should have a clear purpose and a distinctive point of view so it’s never confused with someone else’s show. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642597640206-G7QRYIM1X71TNJX7GHUM/unsplash-image-1bRqiHGtPK0.jpg Podcasts - 5 Reasons You Shouldn't Start A Podcast - You don’t love your audience. We live in an age where transactional relationships are unsatisfying and where building a platform for platform’s sake is gross (and quickly noticed). The last thing the world needs is more content driven purely by ego and vanity. Instead, we should constantly be asking – why does the audience care? What’s in it for them? Are we making the world better and more beautiful through our work, or are we contributing to the conflict, the abuse of power, and narcissism that drives so much media and leadership? Those questions matter as much to entrepreneurs as they do to pastors, professors, writers, and artists. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642595931047-X9V36H223LT766URDL8R/unsplash-image-1g3qVp7ynX4.jpg Podcasts - 5 Reasons You Shouldn't Start A Podcast - You can’t record in economy anymore. Years ago, I heard a podcast recorded on an airplane. Two comedians bumped into each other on a cross-country flight, opened a laptop, and recorded a two-hour conversation. Podcasting was the wild west back then, and audiences were small and fanatical. The feeling of being in on that kind of conversation made it easy to ignore technical flaws and poor audio. But those days are over. As the industry continues to expand, the expectations of audiences for quality of production and density of content are growing. To make a successful podcast, it can’t just be a look behind the curtain anymore; it has to be great. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/fded1ebe-c683-4cfa-8d9d-22ae82a72d56/Joe+Rogan.jpeg Podcasts - 5 Reasons You Shouldn't Start A Podcast - You aren’t Joe Rogan. Joe Rogan makes it look easy. For three-plus hours, he’ll casually carry on conversations with guests, meandering between comedy, politics, MMA, and social commentary. But consider this: Rogan, like WTF’s Marc Maron, had decades of experience as a standup comic before starting his podcast. That means tens of thousands of hours standing at a mic alone, talking and entertaining crowds. You can’t shortcut that kind of preparation and training. https://images.squarespace-cdn.com/content/v1/61e56dbc3d7db75bee312d04/1642596669805-ER8MC04TS7NRWQS56UJR/unsplash-image-zYvuRX4kIWE.jpg Podcasts - 5 Reasons You Shouldn't Start A Podcast - You Don’t Have Time. You might have 60 minutes to record an interview. Do you have the time to study your guest? To think about the best way to introduce them to your audience? To prepare good questions? To listen back and consider what might be edited out? Do you have time to promote the podcast through your social media and marketing channels? To appear on other podcasts and talk about your show? It’s true that hosts like Larry King could show up unprepared for his show. But like Rogan, he had decades of experience of doing that and only that. How are you prepared? https://mikecosper.net/podcasts/surprised-by-grief monthly 0.5 2022-01-22 https://mikecosper.net/podcasts/prayer-amid-pandemic monthly 0.5 2022-01-22